Touring Israel


Born in
1952 and brought up in the Riverdale section of New York City, Judith
Goldman met her future husband and her future destiny at Camp Morasha in

She and campmate Joel Isaacson went on to attend the City
University of New York. They spent sophomore year in Israel, she at the
Hebrew University of Jerusalem and he at Bar-Ilan University in Ramat

“I was 15 when the Six Day War happened, and it made an
impression,” Isaacson says. “So in 1970, I opted to spend a year abroad
in Israel to see the country that was so central in our lives. It was
probably the only foreign country my parents would have allowed me to go
to anyway.”

The experience left Isaacson with a firmer grasp of
Hebrew and an appreciation for the land. When she got engaged, she
readily agreed to begin married life in Israel. “I didn’t see any
problem with that,” she says. “There was a nucleus of kids from the US
who were making aliya, and we felt comfortable there.”

The couple
wed in 1972 and soon thereafter rented an apartment in Bnei Brak near
Bar-Ilan, where Joel began studying for a master’s degree in physics and
Judy worked in the public relations office of the university.

bought all our furnishings at the Jaffa flea market,” Isaacson recalls.


Those idyllic days didn’t last
long. After buying a small house in Mevaseret Zion and welcoming a baby
daughter, the Isaacsons found themselves targeted by an organized crime
family in their neighborhood.

“They tried to take over our land,”
Isaacson says. When the young family refused to move, their car was
stolen and wrecked and their pet dog was killed. In the end, the
Isaacsons prevailed in court. But the episode took a huge toll and
temporarily derailed their lives.

Under intense intimidation
during the trial, the Isaacsons moved to an anonymous Jerusalem address.
As a Ma’ariv reporter was poised to break the story, the
increasing danger of their situation forced the Isaacsons to flee on
very short notice, stopping first at Judy’s grandparents in Belgium and
continuing on to their parents in New York. They read the Ma’ariv
story about their sensational court case in a newspaper purchased at a
kosher pizza parlor in Queens.

Paying for storage of all the
possessions in their Mevaseret house, they moved to the Philadelphia
area, where Joel began a doctorate at the University of Pennsylvania and
Judy started a master’s program in human services administration at
Drexel University. Their son was born during this time.

Over the
next seven years, they became increasingly involved in the local
community. However, no longer feeling at home in American Jewish
culture, they determined to return to Israel.

In 1982, after
completing their degrees, the Isaacsons began anew in Rehovot, where
there is an English-speaking community.


in America Isaacson had felt a need to focus exclusively on Jewish
causes, in Israel she felt free to devote time to secular organizations
such as the Society for the Protection of Nature in Israel and the
Society for Preservation of Israel Heritage Sites. She continued her
involvement with AMIT Women, which she had joined in Philadelphia.

just wanted to be mainstream instead of outsiders as we’d been in
America – but, of course, in Israel we were ‘the Americans.’ I didn’t
know the songs my kids learned at nursery school. I didn’t know the
school vacation dates. There was a lot to get used to. But we loved
working and living according to the Jewish calendar.”


Neither works in a field related to the graduate degrees
they earned. Joel went into software development, becoming one of the
first Israelis to purchase a personal computer. Judy and a friend
founded a word-processing business. As their client companies started
getting their own word-processing equipment, the partners moved into
providing more sophisticated business and marketing services for hi-tech

In 1998, she and her sister Debbie Rosenbloom – in
Israel on sabbatical from Washington – wrote and self-published Bar
and Bat Mitzvah in Israel: The Ultimate Family Sourcebook
. After
updating it twice, they phased it out in favor of an on-line magazine.
Created with their new olah cousin, Michele Kaplan-Green, featured off-the-beaten-track tourist destinations.

the 2000 intifada intervened. Tourism virtually stopped, and the team
shifted into writing about Israeli artists and authors for on-line

Three years ago, Isaacson combined the knowledge
gathered from her extensive travels throughout Israel with personal
contacts in the arts, foods, ethnic communities and tourism and started
her present business, . This travel planning service is
designed to enable a more DIY tourist experience. On Isaacson’s blog, , timely information about events and festivals
is routinely updated and Twittered.

“I have clients all over the
world, Jewish and non-Jewish. One family wanted only Christian
‘believers’ as their guides, along with luxury accommodations. I set
them up for a Holy Land tour with four different guides, each one an
expert in a specific geographic area.”

Isaacson relishes her role
in bringing first-timers to Israel, as well as the challenge of
creating trips for frequent visitors. “There is more going on here than
what is reported in the news. It’s a high for me when my clients come
and meet decent and knowledgeable Israelis of all different backgrounds,
because I know those are the impressions they go away with.”


Isaacson, the grandmother of two girls, enjoys reading foreign
mysteries translated into English. She especially favors those written
by Scandinavian authors such as Henning Mankell. “They provide a window
into another society,” she says.

She has seen many societies up close, having traveled to places such as
India (with stops in Amman and Abu Dhabi), Thailand, Belize, South
Africa and Iceland. She and her family have gone on weeklong narrow
boat voyages through the canals of England.


“I’ve never really used my master’s degree professionally,” Isaacson
says. “Women often create their own opportunities as opposed to doing
what they’ve been trained for, especially when moving to a different
country and culture. You have to be creative to see where your talents
can bring success in some field, particularly in Israel, where there is
an ‘old boys’ network’ that is hard to break into.”

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2009 The Jerusalem Post.
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אפיקי תקשורת אינטר מדיה בע”מ

Print Edition
by: rina klein
time’s the charm

IRONIES. ‘We just wanted to be mainstream instead of outsiders as we’d
been in America – but, of course, in Israel we were “the Americans.”'

May 9, 110

4 Sivan 3870

10:47 IST